THE RIGHT CONTENT,
IN FRONT OF YOUR IDEAL PROSPECT,
WITH A TAILORED CALL TO ACTION, AND JOURNEY TO PURCHASE….

In a world full of noise and opinion, awesome ideas stand out!

Great ideas change minds and build businesses.

Creating epic results through education based marketing involves more than one tactic – it means creating a robust strategy which is more than the sum of its parts.

It All Comes Down to Marketing

Solo practitioners and small firm partners know the feeling of being involved with everything – client work, managing competition, and even things that definitely don’t fit an financial planner’s job description, like admin work or office upkeep. You’re really responsible for just one thing: growing your business. The only way to achieve growth is by building your brand and attracting new clients… in other words, successfully executing a marketing plan for your financial planning firm.

How You Can Push for Practice Growth

We equip growth-driven planners with the skills and strategies to power their practice growth and bring balance to their personal, professional, and business goals. The Blackwing DFY Marketing Service is your resource for both outsourcing your marketing workload and receiving strategic direction – whatever brings your practice a sustainable flow of clients into the future.

We equip growth-driven people with the skills and strategies to power their practice growth and bring balance to their personal, professional, and business goals. The Blackwing DFY Marketing Service is your resource for both outsourcing your advice businesses marketing workload and receiving strategic direction.

MARKETING SERVICES

With a myriad of marketing options available, financial planners are faced with the constant pull between executing their advice work and bringing new prospects in the door; two jobs for one person. Time is working against you.

READ ENOUGH – CHOOSE YOUR PACKAGE NOW

Marketing for your financial planning firm is a significant undertaking, but inconsistency in your marketing leads to imbalanced lead generation. Growth planning only works best when you know what to expect. With limited resources, how are solo practitioners and small advice firms able to stay consistent? By outsourcing the work to qualified experts.

Gain Back Your Freedom.
  • Freedom to Grow
  • Freedom to Advise
  • Freedom to Reinvent
The Process

What benefits do financial planners realise from outsourcing marketing? Control, progress, and the freedom to strategise – the traits of a true CEO. Financial advice firms and solo practitioners generate more clients.

We blend together technology, business processes, and education-based marketing to deliver a service that is unlike any other advice profession, and it leads to a remarkable audience engagement with our campaigns: double the industry average. Following this process, you can be confident that your firm is passively generating clients in a sustainable, recurring way – without the struggle and overhead of hiring more employees. Plus, outsourcing marketing allows the firm to get started with its most important work – focusing on growth – fast.

The Blackwing DFY Marketing Service was founded on the principle that every financial planner can, and therefore should, deliver the best possible services to their clients. To get there, however, advice firms need to find their ideal clients first – a problem that plagues financial planners and solo practitioners far too often. Instead of pushing the same old methods of networking events and blast advertising, we operate in an entirely different way: identify ideal clients, ensure you’re being efficient and effective with your time, and handle the details for you. Meet the Blackwing DFY Marketing Service marketing experts.

HOW TO GET STARTED

Getting started with The Blackwing DFY Marketing Service is easy. Simply select the Service Package that bests suits you from the matrix below. Hit the START NOW button at the bottom of the table. Go through and insert your details and make your initial payment and one of our _________ will be in touch for your personalized ten-minute preliminary Marketing Assessment. We ask you a few probing questions to understand if your financial advice firm is a good candidate for our DFY marketing process, then progress from there to develop a marketing plan for your business based on the option that you have selected. Of course, we can ad ‘bespoke’ services to the various packages. Just select what you would like to add to your package and we’ll take it from there. That’s it – your new marketing program is under way!

VALUE OFFER

ESSENTIAL
(Copy Only)

BOOSTER
(Supply Install)

ADVANTAGE
(Supply, Install Monitor)

COMMAND / FINESSE
(Supply, Install Monitor)

ENTERPRISE
(Supply, Install, Monitor Manage)

Ad Hoc / Hrly Rate

You’ve Got A Great Product, But Need The World To Know

Your Business Is Achieving Great Things, But You Need Consistent Results And Growth

You’re Established, And Want To Take Over The World

Monthly Blog posts to your website

1

1

1

1

1

Monthly LinkedIn Pulse articles

1

1

1

1

1

Monthly LinkedIn post updates

1

1

1

1

1

Monthly Facebook posts

1

1

1

1

1

Weekly Inspirational Facebook post

1

1

1

1

Email account setup

1

1

1

1

Daily (M – F) Facebook monitoring and management

1

1

1

1

Monthly marketing report

1

1

1

1

Initial ‘set up’ call with account manager to get clear on goals, expectations, direction and AVATAR

1

1

1

Monthly account manager call with one of our skilled marketing professionals

1

1

1

Monthly Out Bound email newsletter to your list with links to your blogs LM’s

1

1

1

Fortnightly emails
(one newsletter / one lead magnet)

1

1

1

Fast response report for follow up re clicks and bounces etc

1

1

1

Six Lead Magnet landing pages created with automated emails

1

1

Facebook ads and strategies
(to match LM’s build list)

1

1

Specific event marketing pieces
(Birthday, Budget, EOFY/Pre-tax time)

1

1

Strategic targeted emails created for you to generate:

  • New business
  • Up-selling from customer to client
  • Waking the zombies
  • Nine word / hot potato
  • Seminar and webinar promotion  (for strategic alliance partners)

1

1

Out-bound referral strategies emails using Net Promoter Systems

1

1

Google Adwords

1

1

SEO…….?????????
Support with Joint Ventures with restaurants and other partners
(includes strategies, graphic design, printing, mailing etc)

1

1

Complete rebrand of your business

1

New Website with all Blackwing marketing systems built in:

  • Landing pages with opt-in forms
  • Lead Magnet hosting
  • Booking pages for interviews and events
  • Email capture with automated follow up
  • Video hosting
  • Social Media links
  • Simple to edit and video lessons for you to know how to do it.
  • On-page SEO
  • Monthly edits by our designer at NO extra fee
  • Bi-annual refresh

1

Website hosting

1

Off-page SEO strategies

1

Please note this is a full function solution, requiring significant investment and internal resources.